It's one of the most exciting and frustrating parts of building a business. On day one, even if you’re in a well-established category, you’re staring at a blank sheet of paper. The playbook for going from zero to one gets rewritten every time someone makes their first dollar of revenue. Like exploring old fire roads through the forest, every fork requires a decision, and there’s no reliable map. Sometimes momentum clearly carries you down a path, but more often, the choice isn’t obvious. Here’s the thing: there may not be a right answer, but there is a wrong one—not making a decision. If you’re unsure, take time to briefly scout each path. Gather just enough information to move forward. Perfect information is impossible, and waiting costs precious time and momentum. No matter which path you choose, you’ll be trailblazing. You’re figuring it out as you go. Great entrepreneurs are better problem solvers than cartographers. Make a decision based on current information and start moving. When you hit an unexpected water crossing, trust that you'll figure out how to build a bridge.