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Everybody loves Carhartt until it’s time to do Carhartt shit!

— Brian Arlinghaus

Reflection

Aspirational lifestyles or professions always seem attractive at the outset (“I want to be an entrepreneur!”), but the hard work on the other side tends to dampen the enthusiasm rather quickly. You, my friends, are among the fantastic few who don't just fancy the idea of an identity (or outfit!), you are willing to get up and do the work. You actually thrive when you're in the arena, with sweat dripping and dirt under your nails. Many days this feels like a curse ("why can't I just have a cushy job?"), but this is a blessing. The truth is, there are far fewer people willing to actually do the thing than there are who like the idea of it. So put on the Carhartts again today and get to work!

Looking forward,
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