You can have the best business plan and the smartest people in the room, but if the culture is broken, none of that will matter. Culture is not just what a company does, but how and why it does it. It is not built on kegs or foosball tables. Great culture is built on a compelling mission and a clear set of core values that shape hiring and firing, define how a team operates, set the energy in the room, and determine how people show up and treat each other when no one is watching. Are your values just words on a wall, or do they shape everyday decisions? Strategy can be adjusted overnight, but culture takes time to build. What would it look like to overinvest in building a great culture at this stage of your business?