Most business ideas fail before they ever launch. Brainstorming new concepts, names, products, marketing plans, and big visions is fun and energizing, but actually putting in the consistent, hard, unglamorous work to get to your first dollar of revenue is difficult. Most people lose steam well before launch because it stops feeling like fun and starts feeling like work. Do not stop dreaming, but do not stop at the dream. If the idea matters, give it the discipline required to make it real.