As a longtime member of Crossroads, I’ve always loved this line. In fact, though I didn’t realize it at the time, this philosophy is likely the reason my 19-year-old self, who wasn’t even sure he believed in God, kept coming back. Crossroads has never been afraid to do church differently if doing so helps them reach people others might miss. I’ve tried to take a similar approach to building companies. Over time, it’s easy to become attached to the way things are done instead of the reason we’re doing them in the first place. Methods become “sacred cows” when only the mission should be. Know what you won’t compromise, then be willing to rethink almost everything else. If the mission matters enough, “that’s not how we do it” is a pretty lousy reason not to try.