Your brilliant ideas, great strategies, and years of hard-won experience don’t matter much if people feel like they’re simply a means to your end. You can’t check a box and fake sincerity here. To really know your people is to care about them. Ask questions. Learn what matters to them. Show up when there’s nothing obvious to gain and go out of your way to serve them. If you want your influence to grow, you have to put in the time and the reps with your people.