Trust builds slowly through ordinary moments: keeping your word, following through, telling the truth when it costs you, and owning a mistake before someone has to point it out. But years of slowly building trust can unravel in an instant. Our hard-earned track record won’t protect us if we start making shortsighted or self-serving decisions. Whatever we gain in the moment could cost us something much harder to recover. Don’t trade years of trust for a moment of advantage.