Anyone who's been part of a significant launch understands the thrill of shouting, "We're live!" The first working prototype, the first paying customer, the moment something that existed only in your head finally becomes real. It's exhilarating. But don't miss the cautionary tale in Frankenstein's story, particularly relevant in the AI era. We can become so obsessed with bringing something to life that we fail to fully consider the potential consequences. At a time when it's easier than ever to build powerful things quickly, we have an even greater responsibility to ask some hard questions before racing ahead. Does this make lives better? Who could it hurt? What happens once it's out in the world? I'm as bullish on the potential of AI as the next builder, but I'd prefer we not unleash a bunch of monsters in the process.